Tactical Blog

If you’re a business manager, you’ve likely been hearing a lot lately about Google BERT. That’s because Google has stated that BERT will impact “1 in 10” searches. Why is this, if there’s no conclusive evidence to support the statement? The SEO community seems rather unfazed, and there h...

If you we’ve been hit with Google’s September 2019 Core Update, or any other update for that matter, here are a few things to know. First of all, what is a core update? A cord update is an adjustment of its core ranking algorithm (formula) in hopes of providing more relevant results to searchers...

While you might have a great website that brings a lot of traffic and clients to your business, your website is only as good as the foundation it runs on. If your website was to become infected with malware or go down, even for a short period, how would this impact your organization? This is [&helli...

As technology and search engine algorithms continue to change, it’s important to stay current with SEO best practices – not only so your web site will rank high in search engine results but to gain relevant web traffic as well. This includes on-page SEO, which is the method of optimizing individ...

Launching a web site for a business can be a huge undertaking, as there are numerous decisions to be made. You have probably already spent a lot of time doing research online about web sites, including looking at your competitors’ websites and asking friends and business acquaintances who have web...

It’s no secret these days that when you perform an Internet search, the browser you are utilizing is most likely keeping track of the searches you perform, and in turn using this information to target ads specifically to you. For example, let’s say you are shopping for a new kitchen table. After...

Has marketing your business become overwhelming for you and your team? Are you tired of having to rely on others to modify your web site or create landing pages to generate new leads? Wouldn’t it be great if the content on your web site could change automatically depending on who is visiting your ...

Keywords are the backbone of your web site content. After all, keywords are what search engines use to locate information that users are searching for online, and in turn ultimately determine the position your web site will be listed in the search results. But have you ever wondered where your web s...

Amazon has slowly been taking steps into the world of food, making many wonder if the grocery business is the next industry the global company is hoping to conquer. Amazon already operates Amazon Fresh (a grocery delivery service), Whole Foods (which it purchased in 2017), and Amazon Go stores (comp...