Tactical Blog

Finding ways to keep potential customers on your website is always a top priority for businesses. A high bounce rate is a significant problem, as it's the percentage of visitors that leave your website without committing any action. These missed opportunities can cost your company a lot of money ove...

Creating a digital presence for your company is essential in today's work environment. A well-designed site makes it much easier for potential clients to learn more about your business and check your services. A WordPress website is often a popular choice for many companies due to its user-friendlin...

Your website is one of the first things visitors will notice about your business. Creating a well-designed website is an excellent way to make a solid first impression. One of the best ways to design an effective website is to focus on the user experience. Constantly using new techniques to improve ...

Google Remarketing is a way to reach customers who have already visited your website. When a visitor leaves your site, Google will show them ads that match their past browsing behavior. This approach is an effective way to promote products or services in which they may be interested. You can also us...

SEO is the generic term for optimizing your content so that it ranks higher on search engine results pages. SEO is a long-term strategy and requires patience and consistency. SEM, on the other hand, is short-term and capitalizes on current trends. SEM includes advertising with Google Adwords or Bing...

WordPress is an open-source content management system (CMS) that has gained popularity in recent years. With this popularity has come a rise in the amount of malicious activity and security threats to WordPress. There are many ways to protect your WordPress website, but it is essential to remember t...

Understanding how to keep your website secure isn't always easy due to the ever-increasing number of cyber threats. Hackers are constantly taking advantage of vulnerabilities to gain access to sensitive data. Looking at ways to enhance website security is essential in staying a step ahead of these t...

Modern business websites emphasize accessibility and usability for all users, including those with impairments. Accessible websites are now the norm, whereas they were once the exception. Having an accessible website protects you from potential lawsuits and ensures your business reaches the widest a...

Search Engine Optimization is a process of improving the visibility of a website. In other words, it is the art and science behind getting your blog to rank in search engine results pages (SERPs). SEO refers to all the techniques that can be used to increase your rankings in SERPS. It includes creat...